About

EDGE Furniture is a luxury modern furniture brand blending sleek aesthetics with elegant functionality. The project focuses on creating a seamless online shopping experience that highlights the brand's premium offerings while maintaining a minimalist and visually striking design.

Goal

The goal was to design an intuitive and esthetic website that enhances the user experience, promotes the brand's identity, and facilitates easy navigation for users to discover, explore, and purchase furniture effortlessly.

My Role

UI/UX Designer

  • Conducted research on luxury furniture brands to understand the target audience's preferences and industry standards.

  • Designed the website's wireframes and high-fidelity prototypes, focusing on usability and aesthetic appeal.

  • Created visual elements to elevate user engagement and bring the minimalist touch.

Design Process

Research

〰️

Define

〰️

Ideate

〰️

Design

〰️

Testing

〰️

Research 〰️ Define 〰️ Ideate 〰️ Design 〰️ Testing 〰️

Research Process

In the research phase I have focused on three key aspects: Target Audience Analysis, Competitor Analysis, and User Needs Assessment.

    • Defined the primary audience as affluent homeowners, interior designers, and architects looking for premium, modern furniture.

    • Conducted surveys and interviews to identify key preferences, including sleek aesthetics, ease of navigation, and quick access to detailed product information.

    • Analyzed industry-leading luxury furniture websites to understand trends, usability standards, and design patterns.

    • Noted key differentiators like personalized product recommendations, visually immersive product showcases, and seamless checkout experiences.

    • Mapped out user journeys to uncover pain points, such as difficulty in comparing products or navigating extensive catalogs.

    • Compiled insights into actionable takeaways for the design phase, such as simplifying navigation, highlighting key products, and incorporating a robust filtering system.

Ideation

Hi-Fi Design

Other Projects